mark. By AVON

In January 2017, AVON hosted a global media launch event for their cosmetics brand mark. Press representatives from around the world were invited to the pop-up showroom to familiarize themselves with the cosmetics, and experience the results of a large-scale projection mapping effort. Promotional videos for the product were projected on all the white tiles in our main hall, transforming our venue into a moving work of art.

Billecart-Salmon x (RED)

In September 2016, champagne house Billecart-Salmon celebrated (RED)’s 10 year anniversary and $360 million dollars raised for The Global Fund to fight AIDS by launching a limited edition bottling of their Brut Réserve NV, and donating 10% of profits to (RED)’s cause. As Billecart-Salmon explained on their website, “every purchase can provide 16 days of lifesaving medication which prevents transmission of HIV from moms to their unborn babies.”

LG Product Launch

In May 2018, LG arrived at National Sawdust in collaboration with AFROPUNK to launch their latest Bluetooth speaker. But this wasn’t just any product launch. They used our space to create an experience where guests could listen to a live album, from synth-pop artist Twin Shadow, while using all five senses in a custom-made motorcycle helmet.

Adidas Nite School Graduation

Adidas Nite School Graduation Adidas held its graduation event at National Sawdust for students of their Nite School, which promotes leaders in street art, music production, and entrepreneurship. The event featured Nite Jogger sneakers, custom brand activations, surprise DJ performances, and glow in the dark cocktails from our bar program.

Nike Joyride Cafe

Nike Joyride Cafe Nike partnered with The Infatuation for a pop-up in our attached restaurant space for the month of September. Notable eateries from all over New York participated each week in feeding those who had just finished a mile-long run using the Nike Run Club app. Every weekend had a different theme, including Pasta, Burgers, and Tacos.