Caleb Custer

Senior Director of Marketing

Caleb is an arts marketing professional based in Brooklyn NY. Before joining National Sawdust he ran a digital marketing agency for the arts called Grey Ship working with clients from dance, music, opera and theater.

Previously he worked in Digital at aka NYC, a full-service agency for Broadway and the performing arts, working with clients from The Book of Mormon, Billy Elliot, Traces, Stickfly, A Streetcar Named Desire to Atlantic Theater Company.

Before working Broadway, he worked as a Marketing Strategist and Information Architect at Design Brooklyn. Even further back, he was the Director of Marketing at Cedar Lake Contemporary Ballet where he developed web-based audience engagement initiatives like project52 and Passport among many others.

He holds an MFA in Theatre Management from FSU and a BAA in Business Administration from Campbell University.

Caleb is a regular speaker for The National Arts Marketing Project, Americans for the Arts, Dance/USA and Dance/NYC.