5 Seconds of Summer x Tumblr IRL

In June 2018, Tumblr IRL partnered up with Australian pop rock band 5 Seconds of Summer and visual artist Signe Pierce to create an immersive one–time–only visual experience for 300 guests, complete with projections, elaborate lighting design from our in-house team, and a holographic photo booth. Later that night it was announced that the band had received their third No 1 Billboard album, beating Beyoncé and Jay-Z to the top of the US charts.